Chinese films. Know any off the top of your head? Chinese directors. Can you name any?
Watch this space because the Chinese film market is the world’s fastest growing box office and China is keen to establish itself as a front runner alongside Hollywood goliaths at festivals around the world.
At Cannes Film Festival 2016, there were no Chinese films in competition or on juries however Chinese stars including Jing Boran, Ma Sichun, Li Bingbing, Gong Li and Ni Ni still came.
There were however several Chinese-foreign co-productions doing promotional activities there, including the upcoming ‘Time Raiders”, with director Daniel Lee, actress Ma Sichun, actor Jing Boran, and novelist Xu Lei (the film is adapted from his ‘Grave Robbers’ Chronicles’) attending a press conference for the release of a trailer.
Famous Chinese director Jia Zhangke served as mentor for the eighth edition of the Fabrique des cinémas du monde (World Cinema Workshop). Organised in close connection with the festival and Marché du Film by the Institut Français with France Médias Monde and the International Organisation of La Francophonie, the professional program aims at promoting the growth of young directors and their projects on the international market.
Last year, Cannes hosted the first China Summit which gave Festival attendees insight into this huge market including distribution protocols, video on demand opportunities and international production.
Through my contacts from my Chinese tourism study for the French Riviera, I was fortunate to be interviewed during Cannes Film Festival 2016 about the upcoming Chinese Film Festival in France – you can read a re-edit for Monaco media here: http://www.cityoutmonaco.com/cannes-lacks-chinese-films-but-chinese-tourism-forecast-to-surge/