Nutella, the popular spread, has recently turned 50. That is a big milestone to celebrate, especially for a food product and it is a huge success here in France.
I’m not a fan of Nutella myself but sometimes I admit to an occasional fondness for a banana and Nutella crêpe. As they say, when in Rome do as they Romans do…
Nutella was created by Pietro Ferrero, a pastry maker from Alba in the Piedmont region of Italy and the founder of the Ferrero company. At the time, cocoa was in short supply due to World War Two rationing so Mr Ferrero used hazelnuts instead, which are plentiful in the Piedmont region to extend the chocolate supply.
It was first imported from Italy to America about 25 years ago, and today is the number one selling branded hazelnut spread in America.
Italia Post has marked the 50-year birthday with a commemorative stamp, and recently held ‘Nutella Days’.
Nutella contains ingredients such as palm oil, roasted hazelnuts, skim milk and cocoa – don’t forget the sugar, which equates to a whopping 21 grams in a serving of two-tablespoons (37 grams).
The French are definitely ‘Nuts about Nutella!’.